When considering making a second Taken the producer would have defined his audience based on the audience who went to see the first film. The producers or the people who were hired to do the marketing for the film will have gone around and asked these people what they would like to see throughout the second film if It was to be produced. They will have also looked at how much it would cost to produce the film, to do this they would have looked at how much similar films cost to make and then how much it made throughout the time it was shown at the cinema, these are the kind of things producers need to take into consideration when making films, all of this research is called Quantitative research and it is carried out at the beginning of any major production to see if its worth making or if they need to change some ideas to make it more popular.
Once all of the Quantitative research has been completed they move onto Qualitive research which is when they will have 2 different versions of the film and then offer people who match the target audience to come and see the two films for free so that the market researchers can gain research and find out which version of the film the audience prefers. Although this process takes a time it is worth it because it insures that they release the correct version of the film and allows them to estimate how much they will make in the opening weekend.
I feel that the socio-economic status for Taken 2 could be a wide variety of people as there is the first film and the audience of the first film were at a different stage of there lives as to where they are now as there is 3 years between the first and second film. When deciding what socio-economic status the target audience are you need to think about lots of different things. I feel the film is aimed at B's, C1 C2, D's and E's as what happens through out the film could happen to anyone it doesn't matter what social class they are in.
They also look at how they can gain a higher viewer rating, one of the ways they can gain this is by using popular actors or actors which have appeared in the first one. Liam Neeson and Maggie Grace were an obvious choice for the second film as the story was based around them in the first one. By continuing to include these actors in the films after the first one they are carrying on the fan base in which the actors created throughout the first film. When viewers of the first film see that they have been cast for the second film it may make them want to go and see it just to see how they have changed and how the story progresses in the second film.
Taken 2 has an age rating of PG13 which is lower than the first one as this was rated an 18 due to the contents of it. Due to the age rating of the second film it gives the producer the ability to target the film at a much larger target audience than the first one. Obviously there will already be the audience of the first film but they now have the ability to aim the film at teenagers who are usually very in too these types of films. Due to the first Taken being released as an 18 there isn't as big an audience as other films which would be placed in the same category as it. This could lead to big competition to get viewer ratings up and prove that it is a good film. Due to the gap between the first and second film the audience of the first film will be that little bit older and when they see the trailer for the second one it will bring memories back for them and hopefully will make them want to see the second film.
Geodemographics are extremely important when making a film due to religion and other cultural issues throughout the world. When a film like Taken is made they have to be careful as to how much violence they use because of this. If there is an issue which is portrayed throughout the film and there is a country which may be struggling with the issue the country could take offence from the film and cause future issues. Throughout the film there are scenes of violence and action however the main characters still remain a close family and this can be seen in every scene with them all in, as this happens the film is targeted at heterosexual families and couples. Most of the film is based in Istanbul (Turkey) due to this residents of this area or from areas around here may be more interested in the film as it is showing off parts of their country and they may be interested in the way the producers choose to portray their country.
Taken 2 can be classed as a mainstream film as it is the sequel to the first one, the producers have decided to continue using the same actors as the first film so that the story line can continue, the actors also seemed to be popular throughout the first film. Liam Neeson was cast a Bryan Mills a retired CIA operative. Liam Neeson is known for playing major parts in action films so this was naturally the next step for him to take in his career.
When thinking about producing a sequel to Taken the producer would have think about what effected the audience throughout the first film. They know that to get the same target audience back they would have to create an even better story line which is going to get people hooked. In the first film Kim (Mills daughter) and her friend get taken whilst in Paris for a concert, Mills being a retired CIA operative takes it among himself to find his daughter and her friend before something bad happens, he doesn't let anyone get in his way when doing this and kills whoever he needs to. Throughout the second film they are on holiday in Istanbul and the same kind of thing happens however this time Mills and Lenore (Mills ex wife) get taken and its down to Kim to find her mum and dad using the skills she has learnt from her father. When we see Mills looking for his daughter in the first film we see him being the protective and manly man which every women looks for and this is something the target audience enjoy seeing this as its all part of the action genre however, throughout the second film we see Kim panicking and trying to do what her father does so well, we see her throwing a grenade but its not the manly through it should be, we see her running across roofs trying to get away from the men but her arms are waving all over the place and this has an effect on the audience, it makes them feel sorry for her and it makes them think that she shouldn't be doing that as its a man's job which is exactly what the producers want, they want to show that all things to do with fighting and action should be left to men.
For continuity reasons and for branding of the film the main characters have been played by the same actors, as it is a series the could loose some of its branding if the producers decided to use a different main character. Any fonts which would have been used throughout the film would have also been used in the first film to also continue the continuity.
In scenes where there is a lot of fighting or car chases the producers have chosen to add some sort of background track which adds to the effect of the scene and increases the conventions used throughout the film. Typical conventions of an action film are: Guns, Cars, Explosions and fighting however the film does include some unconventional scenes for example: at the beginning of the film Kim and Mills are sat on a boat just talking and by putting scenes like this in it brings back the realistic nature of the film and this also allows the producers to make the scenes with more action in to be more shocking and attention drawing. As the film has such a wide audience when writing the script they will insure that no slang or phrases which only a certain amount of the audience will understand get put in and that it is all in formal English.
The Hypodermic Needle model injects a theory into the audiences mind and then gets accepted. It makes the assumption that the audience is passive and that if they watch something with a high percentage of violence it will cause them to believe that its okay to behave in this way. Through out the film there are plenty of fights and car chases a main example of this however is when Mills is fighting in the circle with the group of people who are trying to kill him and Lenore, at this moment they all pull out guns. The Hypodermic Needle model suggests that the audience would see this scene and think that its OK to then go and do this themselves.
The Uses and Gratifications Theory suggests that the audience selects what they take in from the media and they choose what satisfies them. For example the one person from the audience could decide that the scene from the film which satisfies them the most is when the family are sat in the cafe on the pier right at the end of the film as this is the happiest part of the film and another could decide that the scene which satisfies them the most is when Mills escapes from the room and shoots loads of people.
The reception theory was developed by Stuart Hall who said everything depends on who you are. He created the dominant reading – this states that most people will read the text the way its meant to be read, for Taken 2 the dominant reading is middle aged men who enjoy action films. The Negotiated reading- the audience see the dominant reading but also see alternatives The negotiated reading would be females who watch the film with the partners, and the Oppositional reading– the minority of the audience reject the dominant reading in favour of oppositional interpretation, this would be older women because although they will watch the film they will not accept as easily what is happening.
The cultivation theory considers the way in which the media effects the attitudes of the audience rather then the behaviour of the audience, this suggests that the audience would have to be a passive audience and that the audience would not look at a violent scene in the film and then think it would be okay to go and copy the scene in real life. Although in the first Taken there was a lot of explicit sexual content in the second there isn't any however in the second there is a lot of Violent content, this could potentially cause a problem if for example a family with young children were watching it and they got to the scene were Lenore was being tortured, the family could complain to the production company and say it has not been put into the correct age category. When bringing out a sequel the advertising is more important than first time round because people expect it to be as good as the first, however people may complain that to much of the story line is given away with in the trailer or that the trailer didn't make them want to go an watch the film. With in the film health concerns only really show when someone is injured for example at one point the people who kidnap Lenore and Mills cut Lenore’s neck and then hang her upside down and leave her to die. At this point Mills tries to get out and save her but struggles for a bit and wastes some time.
Cultural competence refers to an ability to interact effectively with people of different cultures and socio-economic backgrounds, as the film is based in Istanbul the producers had to be careful in the way which they portrayed the locals in the area as they wouldn't want to cause a issue between the country's. The fan culture for Taken could be a lot bigger then other films because of the actors in it. Fans could watch the film just because they like the actors. Because of this the producers have to be careful in the way they portray the actor as they need to keep the fans happy.
Once all of the Quantitative research has been completed they move onto Qualitive research which is when they will have 2 different versions of the film and then offer people who match the target audience to come and see the two films for free so that the market researchers can gain research and find out which version of the film the audience prefers. Although this process takes a time it is worth it because it insures that they release the correct version of the film and allows them to estimate how much they will make in the opening weekend.
I feel that the socio-economic status for Taken 2 could be a wide variety of people as there is the first film and the audience of the first film were at a different stage of there lives as to where they are now as there is 3 years between the first and second film. When deciding what socio-economic status the target audience are you need to think about lots of different things. I feel the film is aimed at B's, C1 C2, D's and E's as what happens through out the film could happen to anyone it doesn't matter what social class they are in.
They also look at how they can gain a higher viewer rating, one of the ways they can gain this is by using popular actors or actors which have appeared in the first one. Liam Neeson and Maggie Grace were an obvious choice for the second film as the story was based around them in the first one. By continuing to include these actors in the films after the first one they are carrying on the fan base in which the actors created throughout the first film. When viewers of the first film see that they have been cast for the second film it may make them want to go and see it just to see how they have changed and how the story progresses in the second film.
Taken 2 has an age rating of PG13 which is lower than the first one as this was rated an 18 due to the contents of it. Due to the age rating of the second film it gives the producer the ability to target the film at a much larger target audience than the first one. Obviously there will already be the audience of the first film but they now have the ability to aim the film at teenagers who are usually very in too these types of films. Due to the first Taken being released as an 18 there isn't as big an audience as other films which would be placed in the same category as it. This could lead to big competition to get viewer ratings up and prove that it is a good film. Due to the gap between the first and second film the audience of the first film will be that little bit older and when they see the trailer for the second one it will bring memories back for them and hopefully will make them want to see the second film.
Geodemographics are extremely important when making a film due to religion and other cultural issues throughout the world. When a film like Taken is made they have to be careful as to how much violence they use because of this. If there is an issue which is portrayed throughout the film and there is a country which may be struggling with the issue the country could take offence from the film and cause future issues. Throughout the film there are scenes of violence and action however the main characters still remain a close family and this can be seen in every scene with them all in, as this happens the film is targeted at heterosexual families and couples. Most of the film is based in Istanbul (Turkey) due to this residents of this area or from areas around here may be more interested in the film as it is showing off parts of their country and they may be interested in the way the producers choose to portray their country.
Taken 2 can be classed as a mainstream film as it is the sequel to the first one, the producers have decided to continue using the same actors as the first film so that the story line can continue, the actors also seemed to be popular throughout the first film. Liam Neeson was cast a Bryan Mills a retired CIA operative. Liam Neeson is known for playing major parts in action films so this was naturally the next step for him to take in his career.
When thinking about producing a sequel to Taken the producer would have think about what effected the audience throughout the first film. They know that to get the same target audience back they would have to create an even better story line which is going to get people hooked. In the first film Kim (Mills daughter) and her friend get taken whilst in Paris for a concert, Mills being a retired CIA operative takes it among himself to find his daughter and her friend before something bad happens, he doesn't let anyone get in his way when doing this and kills whoever he needs to. Throughout the second film they are on holiday in Istanbul and the same kind of thing happens however this time Mills and Lenore (Mills ex wife) get taken and its down to Kim to find her mum and dad using the skills she has learnt from her father. When we see Mills looking for his daughter in the first film we see him being the protective and manly man which every women looks for and this is something the target audience enjoy seeing this as its all part of the action genre however, throughout the second film we see Kim panicking and trying to do what her father does so well, we see her throwing a grenade but its not the manly through it should be, we see her running across roofs trying to get away from the men but her arms are waving all over the place and this has an effect on the audience, it makes them feel sorry for her and it makes them think that she shouldn't be doing that as its a man's job which is exactly what the producers want, they want to show that all things to do with fighting and action should be left to men.
For continuity reasons and for branding of the film the main characters have been played by the same actors, as it is a series the could loose some of its branding if the producers decided to use a different main character. Any fonts which would have been used throughout the film would have also been used in the first film to also continue the continuity.
In scenes where there is a lot of fighting or car chases the producers have chosen to add some sort of background track which adds to the effect of the scene and increases the conventions used throughout the film. Typical conventions of an action film are: Guns, Cars, Explosions and fighting however the film does include some unconventional scenes for example: at the beginning of the film Kim and Mills are sat on a boat just talking and by putting scenes like this in it brings back the realistic nature of the film and this also allows the producers to make the scenes with more action in to be more shocking and attention drawing. As the film has such a wide audience when writing the script they will insure that no slang or phrases which only a certain amount of the audience will understand get put in and that it is all in formal English.
The Hypodermic Needle model injects a theory into the audiences mind and then gets accepted. It makes the assumption that the audience is passive and that if they watch something with a high percentage of violence it will cause them to believe that its okay to behave in this way. Through out the film there are plenty of fights and car chases a main example of this however is when Mills is fighting in the circle with the group of people who are trying to kill him and Lenore, at this moment they all pull out guns. The Hypodermic Needle model suggests that the audience would see this scene and think that its OK to then go and do this themselves.
The Uses and Gratifications Theory suggests that the audience selects what they take in from the media and they choose what satisfies them. For example the one person from the audience could decide that the scene from the film which satisfies them the most is when the family are sat in the cafe on the pier right at the end of the film as this is the happiest part of the film and another could decide that the scene which satisfies them the most is when Mills escapes from the room and shoots loads of people.
The reception theory was developed by Stuart Hall who said everything depends on who you are. He created the dominant reading – this states that most people will read the text the way its meant to be read, for Taken 2 the dominant reading is middle aged men who enjoy action films. The Negotiated reading- the audience see the dominant reading but also see alternatives The negotiated reading would be females who watch the film with the partners, and the Oppositional reading– the minority of the audience reject the dominant reading in favour of oppositional interpretation, this would be older women because although they will watch the film they will not accept as easily what is happening.
The cultivation theory considers the way in which the media effects the attitudes of the audience rather then the behaviour of the audience, this suggests that the audience would have to be a passive audience and that the audience would not look at a violent scene in the film and then think it would be okay to go and copy the scene in real life. Although in the first Taken there was a lot of explicit sexual content in the second there isn't any however in the second there is a lot of Violent content, this could potentially cause a problem if for example a family with young children were watching it and they got to the scene were Lenore was being tortured, the family could complain to the production company and say it has not been put into the correct age category. When bringing out a sequel the advertising is more important than first time round because people expect it to be as good as the first, however people may complain that to much of the story line is given away with in the trailer or that the trailer didn't make them want to go an watch the film. With in the film health concerns only really show when someone is injured for example at one point the people who kidnap Lenore and Mills cut Lenore’s neck and then hang her upside down and leave her to die. At this point Mills tries to get out and save her but struggles for a bit and wastes some time.
Cultural competence refers to an ability to interact effectively with people of different cultures and socio-economic backgrounds, as the film is based in Istanbul the producers had to be careful in the way which they portrayed the locals in the area as they wouldn't want to cause a issue between the country's. The fan culture for Taken could be a lot bigger then other films because of the actors in it. Fans could watch the film just because they like the actors. Because of this the producers have to be careful in the way they portray the actor as they need to keep the fans happy.