Why use promotion (5 key points) 1. To reach a wider range of audience
2. To show people what your company is about and show them what you do
3. To promote something new that you may be doing
4. To help people remember who you are
5. Helps to give out important information without being boring.
There are 3 considerations to making a good online video. Define these and explain
Video Production Values:
Having a video will produced is crucial as most people can tell the difference between a professional and amateur film. Lighting, sound and editing is the main components to making sure that the film looks professional as even if you use the most expensive cameras and you’re the best producer in the world the film will still end up looking amateur if these things aren’t done correctly.
Video content and Performance:
The content and information when creating a training video is very important but it is also important to remember that the videos strength is to convey emotion, personality and motivation. Although it is important to include all the information you feel you need sometimes, including too many statistics and facts can make it harder for people to take the information in.
Video marketing considerations:
This can come in many forms, for example if the goal of the video is to raise brand awareness placing a simple company logo at the beginning or end of the video will be adequate but if you wanted to market something more than this then you will obviously need to be more wary of what you are placing into your videos which will then be marketing the product of your choice.
2. To show people what your company is about and show them what you do
3. To promote something new that you may be doing
4. To help people remember who you are
5. Helps to give out important information without being boring.
There are 3 considerations to making a good online video. Define these and explain
Video Production Values:
Having a video will produced is crucial as most people can tell the difference between a professional and amateur film. Lighting, sound and editing is the main components to making sure that the film looks professional as even if you use the most expensive cameras and you’re the best producer in the world the film will still end up looking amateur if these things aren’t done correctly.
Video content and Performance:
The content and information when creating a training video is very important but it is also important to remember that the videos strength is to convey emotion, personality and motivation. Although it is important to include all the information you feel you need sometimes, including too many statistics and facts can make it harder for people to take the information in.
Video marketing considerations:
This can come in many forms, for example if the goal of the video is to raise brand awareness placing a simple company logo at the beginning or end of the video will be adequate but if you wanted to market something more than this then you will obviously need to be more wary of what you are placing into your videos which will then be marketing the product of your choice.
*How to commission a Corporate Promotion video – The top 3 sub headings*
The 3 main subheadings when creating commission for a corporate promotional video are: The cost when making a corporate/promotion video, how to write the brief and the process of making the video.
When making a corporate/promotion video it is important to find out how much money it is going to cost your company to create. This means you need to know a lot of information to calculate all of the costs. Right from the beginning you are going to need to have a clear idea of how long you would like the video to be, how long it is going to take you to film and how long you think it will then take you to edit the footage together to produce the exact film you wanted. However if you are not 100% sure how long you want your film to be and how long you want to film and edit for you will still be able to work out how much it’s going to cost by looking at different things you would like to include for example you can look at how much it’s going to cost you to hire out certain locations and then depending on the price of the location you can work out how long you would like to film for. Although you may not know exactly what you would like your film to look like it is important to have a rough idea as if you would like to use graphics and special effects it’s going to take you more time and money to make.
When writing the production brief it is crucial that you include everything that you need in it so that the production company you are hiring to work on it has a clear understanding of what you want from them. If you want graphics, voice overs or music you need to specify what you want and how you want it. For example if you want a specific actor for a voice over you need to say who and you will need to provide a backup in case they are not available.
The process when producing a video may only last a few hours if you are only producing something simple however if you are producing something a little more challenging it could take you more than a day. if you are producing something for a client you should produce a rough edit so that the client can see what your ideas are and if they want anything added or taken away you then have the ability to do that. You then can edit the final piece and produce it to the client knowing it is what they asked for and knowing that they are happy with what you have produced.
The 3 main subheadings when creating commission for a corporate promotional video are: The cost when making a corporate/promotion video, how to write the brief and the process of making the video.
When making a corporate/promotion video it is important to find out how much money it is going to cost your company to create. This means you need to know a lot of information to calculate all of the costs. Right from the beginning you are going to need to have a clear idea of how long you would like the video to be, how long it is going to take you to film and how long you think it will then take you to edit the footage together to produce the exact film you wanted. However if you are not 100% sure how long you want your film to be and how long you want to film and edit for you will still be able to work out how much it’s going to cost by looking at different things you would like to include for example you can look at how much it’s going to cost you to hire out certain locations and then depending on the price of the location you can work out how long you would like to film for. Although you may not know exactly what you would like your film to look like it is important to have a rough idea as if you would like to use graphics and special effects it’s going to take you more time and money to make.
When writing the production brief it is crucial that you include everything that you need in it so that the production company you are hiring to work on it has a clear understanding of what you want from them. If you want graphics, voice overs or music you need to specify what you want and how you want it. For example if you want a specific actor for a voice over you need to say who and you will need to provide a backup in case they are not available.
The process when producing a video may only last a few hours if you are only producing something simple however if you are producing something a little more challenging it could take you more than a day. if you are producing something for a client you should produce a rough edit so that the client can see what your ideas are and if they want anything added or taken away you then have the ability to do that. You then can edit the final piece and produce it to the client knowing it is what they asked for and knowing that they are happy with what you have produced.